As a paid employee there is never a time where you would work for free. It is not even a consideration. However, as a business owner, the choice at times can be harder. Especially at the start. If you are ever in any doubt – this is a great chart to refer too. It’s easy [...]
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For any marketer, colour is an important consideration in any new product campaign or branding project, whether it is the B2B or B2C market. This research from Kiss Metrics is interesting. Although the data is based on retails and B2C markets – most of the insights can be applied to both. Here is mine. At [...]
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Did you know that there is an elite group of marketing professionals in Australia called CPMs? A CPM or Certified Practicing Marketer are the marketing industries equivalent of a CPA or Certified Financial Planner. The Australian Marketing Institute (AMI) who is the governing body of the scheme are currently working with government and various tertiary [...]
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When it comes to marketing, a report by Mark Ritson, Associate Professor of marketing at Melbourne Business School indicates that women have considerably more skill, potential and value to the marketing process than men. Unfortunately for men, it all comes down to genetics. According to the Professors research, women’s brains are superior for communication and [...]
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The simple fact is that the world has changed since the “glory days” of the 1990s. Doing business is more complex and demanding than ever before – customers are more informed, have greater access to more information and your marketing message is subject to more scrutiny. So, to help you navigate this ever-changing playing field, [...]
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