As a Certified Practicing Marketer I receive a copy regularly of Market Leader, a leading Marketing Magazine from the UK. I enjoy the read. When the January 2011 edition arrived recently, I took note, as I normally do, of the front and back cover as I was unwrapping the plastic mail cover. You can do [...]
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Marketing Magazine have been running a careers feature for some time now tracking down Marketing Managers/Brand Managers who have left corporate roles to do ‘something else’. I was honored to be interviewed by Liz Forster, who has authored the series. Here is an extract of the interview – What’s the most important skill that you’ve [...]
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AIFL (Australian Institute of Flexible Learning) is a Registered Training Organisation (RTO), based in Corryong, VIC. AIFL provides online TAFE courses in Management and Health Care. Next Marketing provided an extensive marketing plan that covered strategic and tactical marketing activities for the AIFL business. Extensive industry research was also examined. A 12-month action plan was [...]
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Watch out for these six marketing mistakes and assumptions that many business owners make, but switched on operators avoid. 1. No marketing plan Do you have a plan for how you’re going to market your business over the next six months? (And can you put your hands on it when you need it?) Are you [...]
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Are you ever stuck for a graphic or picture image for a client proposal or presentation? If so, then Wordle is the tool for you. Wordle is a tool for generating “word clouds” from text that you provide. It is possible to tweak the clouds with different fonts, layouts, and color schemes. Here is an [...]
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