brand positioning
Marketing Strategy / 31/05/2011

‘Beware the Fake Marketer’ – Part Two

Beware the Brand less Marketing Consultant View Part One of the series. In part one of this series, I reveal in detail about a particular breed of marketers I have become aware of who have no real qualifications or experience but manage to somehow trick business owners into hiring them as marketing professionals. This is [...]

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marketing blog
Office Accessories / 26/05/2011
corporate gift

iPhone 4 Decal

I don’t have an iPhone 4 so I can’t justify buying this decal – but I really do think that it is very design savvy indeed! As the website says – it didn’t take long before you realised your iPhone 4 isn’t really a phone. It’s the Swiss army knife of the mobile world. Enjoy!

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Digital Marketing / 25/05/2011
digital marketing

How to make your Shopping Cart suck less!

As a regular purchaser online, I have a strong opinion about shopping carts and online shopping in general. In fact, at a lunch I attended recently I discussed with the table how I purchase my entire daughter’s clothes online and all of my friends who have toddlers about the same age, do so too. Apparently, [...]

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Marketing Consultant
Marketing Consultant / 24/05/2011

‘Beware the Fake Marketer’ – Part One

The Fake Marketer – the beginning In October of 2010, I wrote an article for Marketing Magazine about a certain networking function I attended. At this function, I was introduced to a wide range of people, two of which really stuck out for me. One told me they were an ‘Internet Marketer’ and the other [...]

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blog sites
Social Media / 19/05/2011

Portraits of Bloggers

Whilst I did find this collection of portraits of Bloggers interesting – I personally didn’t relate to them. Why? Mostly because I don’t blog at night. For example I am writing this article on a beautiful day in sunny Melbourne. I am inspired by the sunlight Having said that, I do have an Apple Mac [...]

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