I have found another new favourite website for design inspiration called Design Milk. It has some amazing Architecture projects featured such as this very contemporary home as well as quirky ‘bits and pieces’ for your office such as this Office Bowling set. While I was browsing through the website when writing this post, I did [...]
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Officeboy is a commercial fit out business. The target market is small to medium sized companies located within the Melbourne metropolitan area. Officeboy approached Next Marketing to assist in the process of launching the business, which included developing a brand identity from scratch. The twist was that the client was exiting a business in the [...]
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Strategic marketing is one of those ‘marketing terms’ that seems to get used a lot in conversation and marketing materials. However my guess is that the term itself is not as widely understood as it is quoted. The key question really is ‘what is strategic marketing’ and how is it relevant to everyday businesses? To [...]
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Strengths, weaknesses, opportunities and threats (SWOT) is a great tool to use in many different aspects of business and certainly when it comes to marketing – more on that later. Rather than go over the theory behind SWOT analysis, I thought it would be best to jump straight into an example to demonstrate the point. [...]
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Daily Deals: Strategies and Barriers In my last blog post, I discussed my experience with using a daily deal with a hair salon client in Melbourne. I gave you an idea of the company’s goals and the reasons the daily deal promotion was very appealing for this business. In this post, I will address the [...]
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