To say the least, it has been a big year in the Next Marketing office. When I actually sat down and reflected (which was a rare spare five minutes), I realised it was a great case study for great marketing. Who would have thought? So I decided to put pen to paper (or type it [...]
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You get to know people before forming friendships, and the same goes when dealing with your target market – get to know them first. Understanding how they live, their habits and preferences will ensure you can best cater your product or service to their needs. So how do you get to know your audience? The [...]
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Designer Manu Cornet takes a light hearted perspective on how all the biggest tech companies are organised. Manu published this work on his blog, which is titled ‘Bonkers World’ I found this ‘tech take’ on Organisational Charts quite refreshing. Back to the ‘real world’ – organisational charts can create such headaches in companies. The protocols of where [...]
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At the moment, there is no universally recognised logo for human rights. The logo for Human Rights project is attempting to create an internationally recognised symbol for human rights. Anyone can submit a design into this competition. Voting is then open. This design is one of my favourites.
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Buying corporate gifts for ‘Marketing Manager’ types is extremely difficult. However, thanks to the folks at Shop Until, here is another great corporate gift idea. Pantone Cufflinks are now available. They are made from stainless steel for great wear and feature coloured enamel in seasonal Pantone colours. Each set of Pantone cufflinks comes in a beautiful [...]
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