Technology does really challenge me. And perhaps you too? I have no desire to learn how to do web design myself, but that doesn’t mean that I don’t have a working interest in the area. Also, from a credibility perspective, I need to know how to ‘talk the talk’ with coders. To my relief, through [...]
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One of the important, but perhaps less known aspects of dealing with the media is the ‘news cycle’. Journalists with limited resources and even less time are subject to deadlines to fit their employer’s production processes. Knowing what the journalist or publication wants, when and how to deliver this, makes it much easier to get [...]
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All successful marketing projects have one thing in common: they start with a plan. When working with business owners, I find the best marketing plans are ones that are tactical and consist of a series of actions all aimed at gaining more sales in an organised and well thought out manner. My view is that [...]
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If you are looking for a different Direct Mail idea, then this is one for you. Telegramstop is a Melbourne based company that has has a great concept for delivering mail messages – via Telegram! The product is not only completely authentic, it is versatile for both business and personal use. I decided to test [...]
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Lifestyled was launched by Paula Joye back in December 2010 and I was only thinking recently that it has really started to ‘take off’. The content was growing, the design has improved and it was certainly on the way up. I describe the site as a good mix of food, fashion and solid beauty tips. [...]
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