Lifestyled was launched by Paula Joye back in December 2010 and I was only thinking recently that it has really started to ‘take off’.
The content was growing, the design has improved and it was certainly on the way up.
I describe the site as a good mix of food, fashion and solid beauty tips.
And, I must say I love the overall design. It’s sharp and very stylish.
Therefore I was disappointed, but perhaps not surprised, that Paula Joye has decided to take on a full time role at Fairfax Digital.
It is hard work starting a venture from the ground up and those who have worked in high paying corporate jobs with lots of resources will no doubt find it difficult – especially in the first 12 – 24 months. I wonder if this is the case for Paula Joye?
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