As a marketer, I am excited about the idea that interest based ads are becoming available to online advertisers. A perfect way to target potential clients online.
One of the many new tools that allow marketing budgets to work harder and be as efficient as possible.
As a consumer, I am getting more concerned about my privacy…
The good news is that there is information available to help me (and you too!) understand interest based ads, and other privacy issues. Here are two examples -
- Your Online choices – is a great web resource to all things related to ‘behavioural advertising’.
- Google Video – this Google video below not only explains what interest based ads are – it shows how you can protect your privacy by switching them off.