I am a fan of social media and as a marketer believe that it has opened up many new and interesting opportunities to connect with customers. The speed of change within the space does provide its challenges, however, as a component of the Marketing Mix, I believe Social Media is here to stay. The irony [...]
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Search Engine Optimisation (SEO) is an area of business where the terms used in the discipline have little meaning in the ‘real world’. To help make some ‘English sense’ of the terms used – I have put together a list of some of the technical terms that an SEO consultant may use to describe the [...]
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365 is a website that offers free artwork (PSDs) for both personal and commercial use. Which means any PSD that is downloaded from the site can be reused in any project without worrying about licensing. Which is a big bonus. Here are is a selection of my favourites – Happy ribbons Beautiful button Tear drop [...]
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Readers of this blog may have heard of the marketing concept. Or may not have? The traditional definition of the marketing concept it that is the ‘philosophy’ of a marketing strategy and assists in the process of doing what all marketing should do, which is meet the needs and wants of the target market. In [...]
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One of the great aspects of owning and operating a small business, is the variety of projects that I get involved with each month. By way of example, here is a snapshot of five projects that Next Marketing has undertaken recently – Keywords analysis (mini SEO) project New website launch - design, SEO, copywriting and complete [...]
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