MARKETING MISTAKE NUMBER TWO: STYLE GUIDE, WHAT IS THAT? Not having a style guide for your business makes the ‘design’ process more difficult to oversee and control, whether you work with graphic designers direct or through an agency. A style guide is there to help you manage one of the most challenging aspects of a [...]
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Growing a business can be done in two ways – you can attract new customers or clients or you can encourage your existing customers and clients to increase their spend with your company. Both are important but many businesses focus their attention on expanding their reach (attracting new customers) rather than up selling to those [...]
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In the not-so-distant past, networking usually meant attending a conference or a seminar. It involved getting out there, name tag attached, and physically meeting people. Now you can network effectively online at a time that suits you, and your online profile can be on the job 24 hours a day. The rapid rise of LinkedIn [...]
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INTRODUCTION – BLOG SERIES As an experienced Marketing Consultant, there are some obvious marketing mistakes that business owners make which result in the marketing function being harder to manage than what it needs to be. Many articles have been written on the ‘six things that businesses get wrong’ articles. Whilst I probably read most of [...]
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Creating a Facebook page for your business is not as daunting as it sounds. Social media is a powerful marketing tool and the rewards can be surprising if you do it right. Using social media as a marketing tactic doesn’t always cost a lot of money; however you do need to commit time to it [...]
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