INTRODUCTION – BLOG SERIES
As an experienced Marketing Consultant, there are some obvious marketing mistakes that business owners make which result in the marketing function being harder to manage than what it needs to be.
Many articles have been written on the ‘six things that businesses get wrong’ articles. Whilst I probably read most of them as a matter of curiosity, I usually find they don’t add much value and are filled with superficial content.
If you would like to avoid these, then this blog series is for you…
MARKETING MISTAKE NUMBER ONE: BEING TEMPTED BY THE DEVIL
There are a number of marketing suppliers who I call ‘tactical’ players. They are businesses that specialise in offering one specific element of the marketing mix. Examples include website developers, telemarketers, SEO companies and/or Public Relations practices.
Whilst they are an important part of the marketing mix and have a relevant place in the supplier world, I have come across many instances where, a single source supplier, such as those noted above, pitch themselves to a client as a complete marketing fix – wrong!
This seems particularly evident in the SEO industry. A client who I wrote a Marketing Plan for had an SEO company approach them about some quick SEO techniques that would do wonderful things for their business.
Having just written a Marketing Plan for that client, it was very clear to me that unless the business addressed some of the key marketing issues identified in the Marketing Plan, an SEO strategy, at that point in time, was not going to deliver any real results. Fact.
- There are very few quick fixes in marketing that lead to long-term results.
- Remember that marketing is something worth investing in.
If you are looking for outsourced help, Next Marketing can help.
Coming up next – Mistake Two, Style Guide, what’s that?