Are you sitting at your computer today pondering the year ahead. Me too!
Many business people start a new year with big plans and an ambitious ‘to do’ list, then get a bit busy and lose track by about March.
Will you have the time and the funds to follow through? Perhaps it’s time to think about some of the things you’re not going to do this year!
Which may include -
- Advertising in the Yellow Pages for the sake of advertising in the Yellow Pages
In the last decade there has been a decline in the usage of telephone books as customers turn to the Web for an easier, faster and often more informative search method. Today’s online marketing strategies allow room for testimonials, photos, recommendations and much more. It might be time to reassess your Yellow Pages approach and determine which forms of marketing and advertising are giving you the best return on your investment.
- Paying to host a website that was last updated in 1990
Is your website more than a little out of date? Time to make a change or save money by taking it down. If your website is outdated and isn’t mobile friendly you could be turning potential customers away in droves. Even the search engines may have lost interest. Fix it up or turn it off.
- Reprinting stationery (and other branding tools) without really thinking about the necessity of having it
Do you really need all that stationery when so much of your marketing is or can be done online? If you’ve been spending money on mail outs to an out-of-date mailing list during 2011 it could be time to redirect those funds. You could save on printing costs, postage and envelope stuffing by exploring new marketing options.
- Being annoying (newsletters with spelling mistakes for example)
If you don’t have the time to check your outgoing promotional materials then should you be sending them out at all? They could do more harm than good. Potential consumers will leave a website or unsubscribe from a newsletter if there are too many errors – not only are errors distracting, they can give the impression that you’re careless by nature.
- Trying to do everything in-house? Think outside the square
Countless businesses waste a lot of time and money trying to do things in-house that a professional would be able to do with better results. If you don’t know anything about social media, online marketing tactics, or even setting up a website, you might achieve a much higher ROI (in terms of time and money) if you engage a professional.
Redirecting time and money to activities and strategies that produce the best results can make a big difference to a small business. Will you be fine tuning your marketing activities to boost results in 2012?