MARKETING MISTAKE NUMBER FOUR:
CHEAP INTERIM MEASURES
I am a big fan of making budgets work hard and using tactical outputs that don’t cost the earth.
However, there are some cheap interim measures that seem to inevitably end up becoming permanent solutions.
* Cheap business cards are a classic.
* A phone message service that answers your landline but doesn’t know you or your business.
* A website that is meant to be a cheap two week solution becomes a five year investment.
* The marketing plan written before social media ‘was around’ is still the blueprint for expansion.
The list goes on. Are you guilty of any of these?
QUICK TIP: If you have to use cheap interim measures, ensure that it stays just that, an interim solution. Treat the marketing function in your business with a high level of priority.
If you are looking for outsourced help, Next Marketing can help.
Coming up next – Mistake Five, the juggling act.