The dangers of bad blog design
So far I’ve focused mostly on blog content but it’s really important not to underestimate the importance of design when you are setting up your blog. Even with the best written content in the world, if your blog looks amateurish there’s a good chance it will put off potential customers. It’s a sad fact that people do judge a book by its cover, particularly in the online world and a bland or jarring design could mean nobody stays long enough to read the brilliant content on your blog.
However, good blog design is not just about making things look pretty. A well designed blog should make it easy for potential customers to find your products and services and share your posts with others through social media. There are a number of elements well designed blogs generally have in common:
- Calls to action. Putting a call to action at the bottom of posts encourages customers to get in touch with you or take some other desired action and can be a great opening to build a relationship.
- Social media sharing buttons. Keep these strictly to what is necessary to avoid cluttering up your visual space too much.
- Clear navigation to different areas of your site.
- Well thought out post displays. Allowing your readers to see a small image and a brief excerpt of text for your most recent posts helps them to more easily find the information they are after, rather than having to scroll through long lists of content.
- Fast loading speed. Your entire blog should load in 2 seconds or less or readers may lose patience and go elsewhere.
It’s really worth taking some time to make your blog design effective and make sure it makes an impact on your readers for all the right reasons. Your site in general is the visual representation of your business. Make sure it sends the message you want it to!