When it comes to blogging, knowledge is power
Ignoring your blog stats is a common mistake that people make, but by not paying attention to your analytics you may be missing out on valuable information that could help you to attract more readers and hopefully customers in the future. If you find the sight of all the graphs on your blog’s analytics page overwhelming, start by turning your focus to a few of the most important areas.
This is a valuable way to keep track of how many people visit your blog each month. Ideally this will rise over time rather than drop. If your monthly visitors go down, you are probably doing something wrong.
Checking which pages are getting the most attention can show you which topics on your blog are the most popular and help you to refine your content.
Inbound links and social media shares
How many people are linking to your posts or liking your blog posts on Facebook? Both of these are indications that your credibility and business authority are growing.
This is probably the most important piece of information for any blogger who is using their blog as a marketing tool. Working out your conversion rate will tell you ultimately whether or not you have succeeded in turning blog readers into customers, which is, after all, why you started blogging in the first place!