Why social media marketing should not be forgotten
If you want to raise awareness about a new product or service, what do you do? You promote it! The same applies to your blog. If you want to generate traffic to your site and attract readers to your blog, you need to let them know about it. One of the most effective and often under utilised ways to do this is through social media.
‘Social media marketing’ is a commonly bandied-about phrase and many people still find the idea of marketing themselves through social media a little intimidating. Social media marketing is not difficult, but it does require a certain level of commitment and persistence.
For your social media efforts to be successful, you need to work on building a following. This can take time and work but is well worth it in the end. Make it easy for readers to share posts and other information about your site with highly visible social media sharing buttons on your blog and spend a certain amount of time each week building followers.
No time for social media? It is likely to be a far more effective use of your time to cut back on producing content and spend more time promoting what you do have. Time spent interacting with potential customers on your Facebook page or Twitter is time well spent! You can also make the process easier by automating it and setting things up so that your blog posts are automatically posted to Twitter.
By neglecting social media in your marketing efforts, you are potentially missing out on a highly effective way to attract readers and increase your sales.