Any business with a online presence (of any sort) should be considering, very seriously, how user friendly the site is to use on a mobile device.
Are the menus easy to click?
Are the fonts readable or are they too small perhaps?
Does the layout stack well and are the various ‘bits’ easy to find?
Next Marketing designed this website (landing page) for a client with mobile devices in mind. If your site isn’t very mobile device friendly, chances are you will need to develop a ‘mobile template’ as an additional project.
The good news is that The Responsinator has developed a number of templates for common mobile devices which takes some of the guess work out of which size to start designing from.