Using a story can be a highly effective way to convey a message, whether it is to your staff, customers or business associates. A compelling and well-crafted tale can draw in your audience, help maintain their attention and get your point across on a number of different levels. There are a few defining factors to [...]
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These crystal wine glasses from Luna & Curious look like normal wine glasses, but they are not! In fact, they are a musical instrument perfect for a dinner party. The graphics on the glasses are musical notations that correspond to the level of the liquid in the glass and will accurately produce the correct note when [...]
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There are a number of tools available to help you understand which keywords are being used by your prospects online. Wordtracker is one option for example. In the Next Marketing business we use the free Google Ad words tool and have found it quite sufficient for the work that we do. So you’re stepping into [...]
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Thanks to email, instant messaging, smart phones and texting, it would appear that business communication is evolving from a formal to a more informal style. Whether you see acronyms and misspelled words as cringe-worthy or convenient, navigating the rules and conventions of business communication can be tricky. With written communication forming such a large part [...]
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Making decisions is a fundamental part of every day business and business management. No matter what size your business and what industry you occupy, at some point you will need to make crucial strategic planning decisions that will affect the long term future of your business. Earlier this year – I was faced with some [...]
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