Social Media Marketing: How to Use Social Media To Tell Your Business’ Story
Storytelling is one of the oldest and most effective forms of marketing and with the rise of content marketing and social media in particular, it has never been easier to get your business’ story out to your audience. Effective storytelling is one of the keys to creating a strong social media presence and encouraging your social media followers to share your posts and information with their friends and can be particularly effective for small businesses that are looking to market themselves and differentiate themselves.
What are the essentials of good storytelling?
Good storytelling doesn’t come naturally to everyone but fortunately it is possible to learn how to tell compelling stories that will engage your audience. A good story has a number of elements including:
- Personal. Don’t be afraid to provide your personal insights or explain why a story is important to you on a personal level. Including an element of the personal can help your audience see you as genuine and identify with your brand. If your audience can see that they share a common value with you they will feel connected with you and your business.
- Authentic to your brand. It’s important when you are marketing yourself that you keep your brand message consistent. Make sure all content that you post on social media upholds your brand values and reinforces the message you are trying to give your audience. Inconsistencies will dilute your brand image and may confuse your audience. It’s better to post less often on social media and keep your content relevant than post endless reams of links and random articles.
- Invokes an emotional response. Bland business musings aren’t going to help your audience make a long lasting connection with your brand unless you can make them feel something. Great stories invoke emotion in their readers and it is the emotional response they will remember long after the details have faded.
- Encourages sharing. When it comes to social media marketing you want to tell stories that encourage your readers to share and pass on to their friends. The best storytelling in marketing is the one that your readers tell for you and the more you can encourage audience participation the further your message will spread.
Great story telling should not just be confined to your social media marketing. To be the most effective, all your marketing materials should reinforce your core values and tell the story of your brand.
Where marketing used to be about pushing your message now it is more about engaging customers. Telling your story in a compelling and evocative manner is one of the best marketing tools you can use.