Business Management: Scores on The Board

POSTED: January 7, 2015 BY: CATEGORY:

In November 2014, I (Next Marketing) was accepted into a State Government funded program called Success Map. It’s a program for fast growing businesses. I am partnered with Bill Lang who is taking me through the first three months of the program to help me map out the next growth phase for Next Marketing. *exciting*.

As part of the first phase of the program, we ran a a survey called ‘Scores on the Board’ – with staff and clients.  I was a bit nervous as its the first time a survey (or mini market research project) has been conducted for the Next Marketing business.  With the result in, it confirmed that I shouldn’t have been worried. *phew*.  What did come out of it was some really good suggestions about what we can be working on next year, so I thought I would share.

These results are provided in a report verbatim, so I will do the same here.

Question – “What suggestions do you have for how this business can improve its services?”

“I can’t think of anything – they’re always at the other end of an email, they meet with me every fortnight, the quality of their work is a high standard.”

“None really.  As a person with little knowledge of the marketing “process” or mechanisms, I have found that Jo and her team have provided valuable and comprehensive common-sense solutions in applying her marketing advice to our circumstances”

“Presently the business face is Jo. But she has a capable team so it would be advantageous to display that more to customers”

“This is really hard to answer as the service I receive from Next Marketing is fabulous”

“So far so good”

“We have found Jo to be very helpful and engaging and has provider her business’s services accurately and on-time”

“I think this company exceeds its commitment for the renumeration it receives”

Question – “What other services or products do you think this business should be offering?”

“Again, none”

“I can’t think of any”

“Not really and extra services/products, perhaps the use of a cloud based task or project management system (like Redbooth) where Next Marketing can comment on tasks…”

“Public Relations capabilities”

“Seem to have everything covered”

“They’ve been able to provide a service for all my needs thus far”


Have you ever had customer feedback like this before?  What did you learn?


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The era of data is upon us. 2015 is the year that those who are still relying on gut instinct to make marketing decisions are likely to fall behind as the marketers who use data start to leap ahead.



#Jo Macdermott - turning good businesses into great businesses is all in a day’s work for marketing consultant, Jo Macdermott. Jo leads Next Marketing, a multiple award winning business, which she has grown from scratch. Jo is commercial, empathetic and always has her eye on the end game.