Business Management: Scores on The Board
In November 2014, I (Next Marketing) was accepted into a State Government funded program called Success Map. It’s a program for fast growing businesses. I am partnered with Bill Lang who is taking me through the first three months of the program to help me map out the next growth phase for Next Marketing. *exciting*.
As part of the first phase of the program, we ran a a survey called ‘Scores on the Board’ – with staff and clients. I was a bit nervous as its the first time a survey (or mini market research project) has been conducted for the Next Marketing business. With the result in, it confirmed that I shouldn’t have been worried. *phew*. What did come out of it was some really good suggestions about what we can be working on next year, so I thought I would share.
These results are provided in a report verbatim, so I will do the same here.
Question – “What suggestions do you have for how this business can improve its services?”
“I can’t think of anything – they’re always at the other end of an email, they meet with me every fortnight, the quality of their work is a high standard.”
“None really. As a person with little knowledge of the marketing “process” or mechanisms, I have found that Jo and her team have provided valuable and comprehensive common-sense solutions in applying her marketing advice to our circumstances”
“Presently the business face is Jo. But she has a capable team so it would be advantageous to display that more to customers”
“This is really hard to answer as the service I receive from Next Marketing is fabulous”
“So far so good”
“We have found Jo to be very helpful and engaging and has provider her business’s services accurately and on-time”
“I think this company exceeds its commitment for the renumeration it receives”
Question – “What other services or products do you think this business should be offering?”
“I can’t think of any”
“Not really and extra services/products, perhaps the use of a cloud based task or project management system (like Redbooth) where Next Marketing can comment on tasks…”
“Public Relations capabilities”
“Seem to have everything covered”
“They’ve been able to provide a service for all my needs thus far”
Have you ever had customer feedback like this before? What did you learn?