Design Studio: What Type of Logo Design Is Best For Your Business?
When it comes to branding and making your business stand out among the rest, a memorable, professionally designed logo is essential. Many people find themselves a bit overwhelmed at the thought of having a logo created, especially if they don’t have much experience in design or don’t really know what they want.
One of the first decisions you will have to make about your logo is whether you want it to be purely typographic (like the Coca Cola logo), or whether you want a device or icon incorporated into the design (think Amazon). Although you may have your own personal preferences, there are pros and cons to both.
Here are some of the advantages and disadvantages of different logo design types to help you make up your mind what’s best for your business.
Typographic logos without a device are usually very clean and simple and they can be distinctive and bold. Great if you want a no fuss logo, these logos can be hand drawn or they can use a specific font that can also be incorporated into the rest of your branding for consistency. There is a danger with typographic logos that they can blend in amongst other content, reducing their impact so if you decide to choose this route, make sure your logo is distinctive and bold.
Incorporating a device into the text
This can help make your logo more distinctive and reduces the risk that it will blend in and disappear among other text, but it has to be done carefully. If you want a logo that’s truly unique and distinctive this can be a great way to go, and the device can be used to help reinforce the message of your brand. These kinds of logos need to be designed carefully so they don’t look like misprints or mistakes and its best to keep them simple or the device could detract from the name.
A separate device and text
Some logos, like the Toyota logo have a device sitting separately from the text. Having a symbol associated with your brand is a great way to enhance brand recognition and if you are successful enough, it may eventually stand for itself (like Apple’s device). If this is what you decide to do, it’s important to make sure your device is unique and not generic or too similar to other businesses. Ideally it should communicate something about what you do, sell, or your brand values.
Merged text and device
Merging the text and device can result in a very distinctive logo, but if overdone the result could be fussy and difficult to read, especially when reduced to small sizes.
Whatever you decide for your logo, it should be a visual representation of your brand, its values and your products or services. Your potential customers will make a judgement about your brand based on your logo and visual branding so it’s important to get it right and find the option that works best for you.