Design Studio: Three Reasons You Need a Professional Logo Design
Your logo is the most important part of your business branding, yet in spite of this, I am surprised how many businesses don’t take the time or spend the money to get a professional logo designed.
As humans, we process visual information more readily than any other kind which means that your logo and visual branding are going to be remembered long after that well written marketing brochure is.
If you haven’t had your logo designed professionally, or you’re wondering whether it’s really worth it, here are three reasons you should take the plunge and get a professional logo design.
- Your logo will be remembered
Think of some of the most distinctive brands at the moment. Twitter, McDonalds and Nike all have memorable and instantly recognisable logos and that in turn makes them memorable. If your customers can’t recall your logo chances are they won’t recall your business which will make it difficult for them to refer you and recommend you to others. Whatever type of logo you have, a professional designer can help you make sure it is distinctive and memorable.
- Your logo is more than just a picture
The best logos are more than just nice looking, they encapsulate the core purpose and message of your business. Without the right training and experience this is difficult to do which is why a professional logo design is so essential. Someone skilled and experienced in visual communication will be able to take your brand message and core ideals and help you represent it in a visual way, far more readily than you can yourself.
- Your logo affects all your visual branding
All your visual sales and marketing material will stem from your logo design. A poor logo can impact every aspect of your marketing from your social media banners to your written marketing materials and your website. An unappealing visual brand is likely to have a negative effect on your customers and could even impede the growth of your business.
Before you get started designing a logo, think about what you want to communicate through it. If your current logo isn’t aligned with your brand or you aren’t happy with it, it may be time to consider a new one. Remember, your logo is the first and sometimes only thing your prospects will see when they encounter your business. Make it good!