The 3 Features of a Standout Logo

POSTED: November 24, 2015 BY: CATEGORY:

Creating your logo is one of the most exciting parts of setting up your new business. Unless you’re a graphic designer you will probably want to get some outside help with your logo creation and this can be costly depending on where you go.

You can expect to pay anything from a few hundred to a few thousand for a logo, which can be daunting when you’re on a tight budget. While it’s easy to assume that spending more money will get you a better result, this isn’t always the case.

When it comes to logos, it’s often not how much you pay for your logo that counts, it’s whether or not it has all the features it needs to work as a branding tool for your business. You can pay a lot of money for a logo that falls short of the mark just as you can get a fantastic logo that will really work without having to break the bank.

However much you choose to spend on your logo, a great end result will include the following three features:

  1. It stands out. Your logo should be attention grabbing and unique, not generic. The last thing you want your logo to do is blend into the background but all too often this ends up being the case. Whatever your logo ends up looking like, it needs to be distinctive. This can be achieved through your colour scheme, typeface and the use of a unique device.
  2. It represents your brand. The best logos don’t just look distinctive and professional, they are a visual representation of the brand and its values. If you really want your audience to associate your logo with your brand and to engage with it on a meaningful level, it should be representative of what you do and not just designed to suit the latest trends in design. Again, a professional designer will be able to help steer you in the right direction when it comes to choosing colours and a typeface that evokes the right kind of emotion and convey your message accurately.
  3. You really love it. You are going to be spending a lot of time looking at your logo in the future, and if you aren’t completely in love with it, you can quickly find it becomes a source of irritation. It’s going to be difficult to promote your brand, and your logo convincingly if you don’t believe in it so make sure you’re completely happy with the end result.

Even if you don’t have a fortune to spend on your logo design, you should make sure it includes these three features if you want it to do its job as a representation of your brand. A great logo can help you stand out against the competition, engage your customers and grow your business.

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#Jo Macdermott - turning good businesses into great businesses is all in a day’s work for marketing consultant, Jo Macdermott. Jo leads Next Marketing, a multiple award winning business, which she has grown from scratch. Jo is commercial, empathetic and always has her eye on the end game.