How to Tell if your Social Media Marketing is Working
You’ve been plugging away at your social media marketing for a while now, but do you know if it’s actually working? Unlike other forms of marketing, it can be difficult to measure the impact of your social media marketing efforts as they often don’t translate into direct sales.
Even though it might be difficult at times, it’s definitely not impossible to tell if your social media marketing is working. Here are a few ways you can gauge the results of your social media marketing strategy so you can tell if you’re heading on the right path or if you need to make a few changes.
Many businesses choose to evaluate their social media results using quantitative data. This can include:
- Number of followers
- Number of likes and shares on content
- Number of website visits from social media referrals
- Number of comments on posts
- Number of sales resulting from specific social media promotions
Tracking the metrics and evaluating your numbers on a regular basis can give you a numerical measurement of how you are doing and lets you set easily identifiable goals for your social media marketing.
These are harder to measure than quantitative results but they are just as important. Evaluating your qualitative results often means looking at the language that is used when people talk about your business. Are the words they are using to describe you in line with your core brand values? If the results are way off the mark you may need to look at your branding and adjust your marketing to change the way that your brand is being perceived.
Return on investment
Your social media return on investment (ROI) is an important metric to track as it tells you if you are spending too much on your social media marketing and getting good value for your spend. If you work out how much you are spending on social media marketing (don’t forget to factor in your time as a cost) and how much it is bringing you in terms of sales you can figure out whether you are getting a good return on investment or not.
Tracking your social media marketing results is essential if you want to make sure you are on track. By monitoring your results you can tell if your strategy is working and discover how to get the best results for your business.