How to Use Facebook for Marketing

POSTED: April 12, 2016 BY: CATEGORY:

Most of us are familiar with Facebook (by now). While you might be comfortable using Facebook to catch up with friends and share photos and personal updates, using it as a marketing tool requires quite a different approach.

Where it was once a platform for sharing personal information, Facebook has evolved to become one of the most effective business marketing platforms out there. Facebook offers a number of features and tools that are specifically tailored towards businesses looking to extend their reach and grow their following and most of them are very easy to use.

If you’re looking to take your Facebook marketing to the next level, here is a brief guide to get you started.

Targeting

Facebook’s main strength is in the amount of information it has about its users. This information can be used to target your campaigns very specifically so you only reach the people who fall into the category of your target audience. When you set up your Facebook campaign you can choose who your ads are displayed to, from the basic details like gender and age right down to their interests and likes.

The first step to any great Facebook marketing campaign is to define exactly who it is you’re targeting. The more specific the better and more effective your ads are likely to be.

Creating your ad 

Once you know who your audience are, you will need to work at creating a compelling ad that will appeal to them. Think about what you want to achieve with your ad. Do you want to get more likes for your page? Or are you looking to drive traffic to your website? Whatever your goal is, your ad should be structured around making it happen, and it should include compelling visuals along with a standout headline.

Tracking the results

Facebook advertising can often be trial and error, at least in the beginning. This means that it’s really important for you to track your results so you can see what works and what doesn’t work for your particular audience.

Fortunately, Facebook has a number of different metrics available that can help you evaluate what is working and what isn’t. Use this information to refine your campaigns, alter your targeting and test out different headlines and images to see what works best.

While Facebook ads are fairly straightforward to get to grips with on a basic level, they can deliver great results. If you’re looking for a low cost way to incorporate pay per click advertising into your next marketing campaign, Facebook is a great place to start.

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ABOUT THE AUTHOR

#Jo Macdermott - turning good businesses into great businesses is all in a day’s work for marketing consultant, Jo Macdermott. Jo leads Next Marketing, a multiple award winning business, which she has grown from scratch. Jo is commercial, empathetic and always has her eye on the end game.