Free Google Customer Insight Tool #3: Google Trends
What are your customers really interested in? If you’re not quite sure, Google Trends can help you figure it out. By comparing common search terms you can see what topics are of rising interest relating to your industry and what topics are declining.
One of the best ways to get ahead of the competition is to tap into current and new trends as they are happening. One of the worst things you can do is come across as out of date and behind the curve. By learning the trends for your target market and finding out what they’re really interested in, you can stay relevant and position yourself as future focused, up to date and in touch with the latest trends.
Google Trends is very simple to use. All you need to do is enter a search term or brand name into the box and you will get a graph of how your term has performed over time. If it’s rising then it’s on the up and worth tapping into, if it’s already peaked you know you are probably better off taking another angle. This can potentially save you a heap of time and money on your marketing when compared with the trial and error approach.
That’s not all this tool does. Google Trends also lets you see related terms for your chosen search terms. This can give you ideas for sub topics and spin off content that will appeal to your target audience and tap into the trend you’re targeting.
Another fantastic feature of this tool is the many and varied filtering options available. You can search by time frame, categories and single out news stories and shopping searches for really targeted data that’s relevant to your products and services.
One of the most useful filters on Google Trends is geographic location. If you’re targeting customers in a specific area this is a great way to find out what they are searching for, and what is trending in that region. This also works the other way – if you’re looking for a location for a new store or you want to create a local marketing campaign but aren’t sure where to target, you can find out where your customers are most likely to be located with Google Trends.
Overall, Google Trends is a great tool for customer insight. It won’t give you specific data on an individual level but it will give you a general view of what searches are popular, whether they are increasing or dropping off in popularity and where your customers are located.