Free Google Customer Insight Tool #4: Google Correlate

POSTED: November 23, 2016 BY: CATEGORY:

Google Correlate may not be that well known but it’s a great tool and very handy for anyone who wants to find new marketing opportunities and get to know their customers on a deeper level.

When you use Google Correlate you can see groups of search terms that follow similar patterns. This might not sound all that exciting, but it does let you get to know your target customers on a more personal level than any of the other tools I’ve covered so far.

To use Google Correlate you need to enter a couple of search terms that relate to your products or services. You will then get back a list of terms that follow the same search patterns. Basically what this means is that you’ll get a list of other terms that the people who search for your chosen term are also looking for.

Sometimes they may be related and other times they might not be, but it gives you an idea of what your target audience is really interested in beyond just your products or services. You can find out what sort of food they like to eat, what their hobbies or interests might be, what they are reading and the kind of political views they have.

Getting a handle on other interests your target audience might have is a great way to develop a well-rounded, specific persona. While many businesses spend hours creating buyer personas, they are often vague or based on guesswork. With Google Correlate you don’t have to guess. You can get a clear snapshot of the kind of things your target audience is searching for. This can in turn make your marketing more effective and helps you with your positioning.

If you’re looking for creative places to promote your brand, you might find some answers here by advertising at other places your audience visits or creating content that can be linked to their other interests.

One really fantastic feature of Google Correlate is the geographical feature. Using this feature you can compare different states to find out exactly where different terms are the most widely searched. This is useful for targeting and also to help you think of location specific products or services that you can promote.

Google Correlate is a great tool for anyone who’s looking for content ideas for marketing, or who wants to fine tune a buyer persona. It’s easy to use and provides you with instant insights. With Google Correlate, you don’t have to spend hours brainstorming ideas or conducting surveys to find out the types of people who you want to target.

I hope this blog series has been helpful and it’s shown you some tools you can use to explore your target audience and get to know them even better than before. While these are four useful tools, there are plenty more out there so why not explore and see what you can find?

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#Jo Macdermott - turning good businesses into great businesses is all in a day’s work for marketing consultant, Jo Macdermott. Jo leads Next Marketing, a multiple award winning business, which she has grown from scratch. Jo is commercial, empathetic and always has her eye on the end game.