WGSN – Looking Ahead to 2019
You might think it would be impossible to predict what’s going to happen in two years from now (unless you have a crystal ball), but trend forecasters WGSN recently published their vision for how society is going to look at the beginning of 2019.
Staying ahead of trends is so important for any organisation that wants to be successful and get ahead of the competition, but in an often erratic and rapidly changing society it can be hard to know what is going to happen from one month to the next. WGSN uses data gathered from a huge range of different sources along with their own expert insight to give us a few hints about what we might be able to expect in the future.
It’s all about Newtopias
WGSN introduces the idea of a Newtopia, a future where truth is harder than ever to find. With the lines between truth and fiction becoming increasingly blurred and fake news taking over our social media pages, WGSN predicts that by 2019, the ‘real’ is going to become even more valuable as truth starts to be considered more of a fluid concept.
Along with this focus on finding the real truth, WGSN predicts that instincts and intuition will become increasingly valuable as we rely more and more on data to make decisions. Numbers, spread sheets and reports can take most of the guesswork out of making a decision, but all these things can be manipulated and they only provide part of the story, which means that gut feeling will become more important in the overall process.
Sustainability will also be a focus according to WGSN, as the global economy slows down and everyone is required to think longer term. The development of sustainable resources will be a priority for many individuals and companies. Activism will move away from being aggressive and become more strategic and thoughtful, taking place on a quieter level.
Finally, WGSN believe that virtual communities will start to become more common, built around members with shared values and interests instead of merely consisting of people within the same geographical location.
Whether or not you agree with these predictions, there’s no doubt that we are living in a time of rapid change. By the time we get to 2019, the world we live in is likely to be very different to how it is now but keeping up with the latest trends and tapping into the wants and needs of consumers and society will remain a crucial part of business survival.