Quick Guide to Marketing Your App

POSTED: May 11, 2017 BY: CATEGORY:

Apps are the cornerstone of mobile marketing, and with more and more businesses creating mobile apps, it’s becoming more and more challenging to get noticed and stand out in what is becoming a very competitive environment.

It’s all very well to have an app for your business, but if nobody knows about it or downloads it, you may as well not bother. Even after it’s been downloaded, you don’t want your user to forget about it, you’ll need to keep marketing your app and encouraging people to open and interact with it.

Google has a number of features and tools that can help you market your app more effectively. Here are a few of the main ones:

  • Target market identification: Google’s targeting and market segmentation tools can help you identify the best target audience for your app. Without the right targeting you’re not going to get the best results from your app marketing and advertising and you’ll probably find you end up wasting both time and money.
  • Awareness raising: You can use Google’s advertising platform to advertise your mobile app across a whole variety of different platforms from YouTube to Gmail and the Adwords network. A strategic approach to your online advertising will help you raise awareness of your app to potential users and maximise your download opportunities.
  • Re-engagement: Remarketing is a powerful tool to re-engage previous users who may have forgotten about you or just disappeared off the radar. Google’s remarketing platform lets you identify where people may have dropped off so you can re-engage them, and it also lets you identify your lapsed users so you know who to target.
  • Conversion: Raising awareness of your mobile app is one thing, but if nobody is actually converting and installing your app, you may as well be wasting your time. Google’s conversion tracking tools are a great way to see how many people are downloading your app after seeing your ads, so you can see what is working and what isn’t.

App marketing is a relatively new area of marketing but it’s something that is going to increase in the future. If you can get started with Google’s marketing tools you can get your app marketing off to a strong start and grow your mobile visibility faster.

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#Jo Macdermott - turning good businesses into great businesses is all in a day’s work for marketing consultant, Jo Macdermott. Jo leads Next Marketing, a multiple award winning business, which she has grown from scratch. Jo is commercial, empathetic and always has her eye on the end game.