Useful Blog Tools That Every Marketer Should Know About

POSTED: July 14, 2017 BY: CATEGORY:

It’s been around for a long time now, but blogging is still a productive activity for anyone who is trying to promote a business. Low cost, easy to implement and doable from anywhere, blogging is an ideal marketing strategy for brands of all shapes and sizes.

Starting a simple blog, or even an entire website is no longer something that you need a second mortgage for. These days there are a number of simple, low cost tools available that can help even the most budget conscious brands get themselves online with a professional looking website very quickly.

Here are a few that may help you.

Theme

The theme is the foundation of your site. Depending on the platform you choose, you may be able to use a free theme or you can buy a premium version. There are plenty of themes available from http://themeforest.net.

A few things to look out for when choosing a theme include responsiveness (whether or not it adapts to the device it’s being viewed on) and the ability to customise.

Design Program

As well as the theme you will also need to get a design program like Adobe Photoshop to help you create the visuals to go on the theme. Photoshop is relatively straightforward to use and can be used to create logos, banners and other elements you want to display as well as for editing photos and images.

Hosting

There are plenty of hosting options available depending on your needs and budget. Bluehost is a favourite among bloggers and other options include Web24 and Hostgator. Look for a service that offers good technical support and a high network uptime guarantee.

Platform

There are a number of free platforms that you can use for your site or blog. WordPress is the most popular by far and is very straightforward and easy to use. Other options include Joomla and Drupal. WordPress is generally a good option unless you have a compelling reason not to use it.

Web design

This is the coding part and although it does require some technical skills, there are a number of online tutorials available to teach you the basics. Most WordPress themes are designed to be straightforward and easy to customise without having to have an in depth knowledge of HTML although you can save time by hiring a professional web designer.

Backups

It’s essential that you get a good backup system in place for your site. If you are using WordPress there are a number of free plugins, which will back up automatically so you can set and forget.

You can also choose the location of your backups, including whether you want them to be backed up to your computer or an external cloud storage platform like Dropbox. Backup Buddy is one of the most popular backup tools for WordPress. You can also try Vaultpress and BackWPup.

Creating your own blog or site can be made much easier with the tools that are available. There has never been a better time to get online and take advantage of the marketing opportunities that having your own blog can bring for you and your business.

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ABOUT THE AUTHOR

#Jo Macdermott - turning good businesses into great businesses is all in a day’s work for marketing consultant, Jo Macdermott. Jo leads Next Marketing, a multiple award winning business, which she has grown from scratch. Jo is commercial, empathetic and always has her eye on the end game.