How to Optimise Your Website the Right Way

POSTED: August 7, 2017 BY: CATEGORY:

As a marketer, you don’t want to have to pay a fortune in online advertising costs. Although paid advertising has been dominating the search engine results for a while, it is still possible to boost your organic search engine rankings and attract more traffic without paying a cent.

There is a lot of info out there about search engine optimisation, much of it completely incomprehensible to the average marketer or anyone who doesn’t have a background in IT.

As a business owner and marketer, I’ve spent a lot of time researching SEO and learning some basic techniques that have helped my site reach #1 in the rankings and maintain that position. Here are some of my tips to help you optimise your website pages for maximum Google appeal.

Template and tags

A responsive template is a must if you don’t want to put off the large percentage of people who are probably viewing your website from a mobile phone or tablet. As well as scaring away visitors, non-responsive websites can lead to low user interaction rates, which can in turn affect your search engine rankings.

When it comes to other back end tweaks, it’s also important that your URLs are to the point and customised with keywords. Titles should always be in H1 headings and contain your keywords, and make sure they’re less than 55 characters long so they show up in search engine results.

Keywords

Keywords are an important part of your SEO strategy and they should be included in your website URL, page titles and within the first 100 words of your content. As well as your exact keywords, make sure you use variations throughout your content, as Google’s thesaurus like capabilities will make use of those to help categorise your site.

Content

Great content is the cornerstone of any successful website and to catch the eye of Google, your content should be longer rather than shorter (1000 words + is ideal), and it should contain outgoing links to reputable relevant websites. The more your users interact with your content, the better so make sure you have plenty of social media sharing buttons to encourage inbound links and likes.

Images

The right images should be an essential part of your website. Visual content is great for engaging your visitors and connecting them with your brand. Image files and alt tags are also a great place to position keywords, a simple strategy that can really make a difference.

Speed

A website that loads quickly is likely to perform better than one that is slow to load, both from the perspective of your visitors and the search engines. Google rewards sites that load quickly, and if your site takes longer than a few seconds, visitors may go elsewhere.

Optimising your website for Google doesn’t have to be complicated. Although there are plenty of extra technical things you can do, if you try the above strategies, it can make a big difference to your traffic and help get you heading in the right direction.

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ABOUT THE AUTHOR

#Jo Macdermott - turning good businesses into great businesses is all in a day’s work for marketing consultant, Jo Macdermott. Jo leads Next Marketing, a multiple award winning business, which she has grown from scratch. Jo is commercial, empathetic and always has her eye on the end game.