Banish Hashtag Headaches and Boost Your Marketing

POSTED: September 12, 2017 BY: CATEGORY:

It seems that hashtags are everywhere and most marketers these days have jumped on the hashtag bandwagon. When used appropriately, hashtags can be a powerful marketing tool and are especially useful for small businesses and any marketers who want to get more bang for their social media marketing buck.

How did hashtags start?

Twitter was the first social media platform to start using hashtags as a way of linking multiple conversations about the same topic. A few years ago Facebook jumped onto the hashtag bandwagon followed by Instagram, meaning that hashtags now have the power to link conversations across different social media platforms.

How can I use hashtags for my marketing?

I’m often surprised how many people just throw them in randomly without much thought. The truth is, hashtags can be a very effective way to get your brand out there and increase your exposure, as long as you use them appropriately and don’t go overboard. Over use of hashtags in a Twitter or Facebook post can make it look spammy so it’s a good idea to stick with 1-3 hashtags per post.

Here are a few different ways you can make use of hashtags in your social media marketing:

  • Use hashtags to reinforce your brand message and identity. By picking traits or qualities you want to associate with your brand and putting those words in posts you can be sure you will show up in conversations around those topics, letting your audience associate your business with those particular words.
  • Use hashtags before your business name, for example, for Next Marketing sometimes we now use #NM or NM and we have # in the main navigation of the Next Marketing website as well. Using hashtags as part of your business name also allows you to connect your content across different social media platforms so someone who is looking for you on Twitter can also check out your Facebook and Instagram posts.
  • Use hashtags to widen your circle of followers. Hashtags are a great way for you to join in a trending conversation and expose a wider circle of people to your business. The more people who see your content, the more are likely to share it, like it or retweet it which can lead to great long term results.

Whatever hashtags you use, keep them simple and easy to spell. Using an obscure word that nobody can pronounce, let alone spell correctly may make it harder for people to find you or stumble on you when they’re searching for something similar.

Once you build up your confidence using hashtags, they can give your social media marketing a huge boost as long as they are relevant, targeted and not overused. If you’ve been hesitating over hashtags, try taking the plunge – you might be amazed at the results.

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#Jo Macdermott - turning good businesses into great businesses is all in a day’s work for marketing consultant, Jo Macdermott. Jo leads Next Marketing, a multiple award winning business, which she has grown from scratch. Jo is commercial, empathetic and always has her eye on the end game.