7 Instagram Mistakes to Avoid

POSTED: October 30, 2017 BY: CATEGORY:

Instagram is one of the most popular social media marketing platforms out there and smart brands are increasingly turning to Instagram to build followers, engage their customers and grow their sales.

There’s no arguing with the fact that used well, Instagram can be a highly successful social media marketing platform, but like most things in life, there are a few pitfalls to be aware of.

Here are seven common Instagram marketing mistakes you’ll want to avoid if you want to make the most of the potential of Instagram for brand awareness and growth.

  1. Making it all about you. When it comes to Instagram, like any social media platform, unless you’re Kim Kardashian you need to make sure it’s not all about you. Constantly posting images of your logo or your products is not going to gain you anything in terms of followers or engagement, in fact it’s more likely to have the opposite effect.
  2. Hashtag abuse. Hashtags are there to help you on Instagram. The optimum use of hashtags can help you engage better with your audience, reach new followers and participate in ongoing conversations around relevant topics. Unfortunately the wrong hashtag strategy can be equally as detrimental. Some of the common mistakes I’ve seen people make when it comes to their hashtags include not using hashtags at all, overusing them, and using completely irrelevant hashtags. Unfortunately using too many hashtags on your posts can make your content look spammy and cheap, while not including any hashtags means your posts are going to struggle to achieve the reach they could. The best strategy is to use between three and 10 hashtags per post (in the main content area), and the rest (up to 30) in the first comment and keep them relevant to the content and your brand.
  3. Failing to build a community. No brand is an island on Instagram. If you’re going to survive and thrive in your social media marketing you need to focus not just on getting more followers, but on collaborating and building relationships with other brands on Instagram. Building a sense of community around your brand will increase your follower engagement and allow you to get much better results from your social media marketing strategy.
  4. Lack of strategy. When it comes to being successful on Instagram, you need to make sure you are taking a strategic approach rather than just posting haphazardly. Your strategy should include setting clear, measurable goals for your Instagram marketing campaigns, creating a schedule of when and what content you will post and conducting regular reviews of your analytics so you can determine whether your Instagram marketing is on track or not.
  5. Not including a link to your website in your bio. You can place a link to your brand’s website or a specific landing page on your Instagram bio description and it’s well worth doing this. If you don’t have a link to your website you are probably going to be missing out on a great deal of potential traffic. Your followers will want to find out more about your brand and what you offer, and your bio is a great place to promote yourself, along with a call to action.
  6. Reposting the same content over again. While it can be tempting to repost that fabulous piece of content you wrote a few weeks ago, this is a strategy that should be used very sparingly. Too much duplicate content and your followers will get bored and lose interest. Unless there is a clear reason why you’re reposting something, it’s best to stick with creating new content and leave the past in the past. Entertainment is the reason why people follow your brand on Instagram and if you aren’t entertaining them with something new, they will go elsewhere.
  7. Choosing quantity over quality. While posting frequently is a good way to gain more followers, you want to be wary of sacrificing quality of images and posts for quantity. It’s far better to post one high quality image than three poorly designed or low resolution ones. For the best possible results your images should have a premium feel, with a professional looking design and the content should be valuable or appealing to your target audience. Without this you’re not likely to gain quality followers or get much traction from your Instagram marketing strategy.

Whether you’re new to Instagram marketing or you’ve been doing it for a while, taking a strategic approach and avoiding some of the common Instagram marketing pitfalls can make a huge difference to your overall success rate.

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ABOUT THE AUTHOR

#Jo Macdermott - turning good businesses into great businesses is all in a day’s work for marketing consultant, Jo Macdermott. Jo leads Next Marketing, a multiple award winning business, which she has grown from scratch. Jo is commercial, empathetic and always has her eye on the end game.