Your Homepage: What Should Be Above The Fold?

POSTED: October 26, 2017 BY: CATEGORY:

When was the last time you reviewed your homepage? If it’s been a while, it’s probably well worth taking a look. For the majority of website visitors, your homepage will be the first page they land on and based on this one page they will make a snap decision as to whether to stay on your site or leave within a few seconds.

If you want to make sure you’re capturing attention and encouraging your visitors to stick around, get in touch or make a purchase from you, there are a few elements you will want to have displayed clearly on your website. All the crucial information should be shown at the top – above the fold, so it’s visible without your viewer having to scroll down.

Why is it so important to display info above the fold?

According to a lot of research, website visitors spend an average of 80% of their time looking above the fold. This means that you need to place your most important information in this area if you’re going to successfully capture the attention of your website visitors.

Here are a few of the main things that you need to place above the fold:

  • Your point of difference or USP: A simple statement highlighting why a potential customer should choose you is something you will definitely want to place above the fold. This means that they can tell at a glance whether or not your products or services will be relevant to them.
  • A succinct summary of exactly what your business does: Again, this is good to include at the top of your homepage so people can see at a glance how you can help them and what you actually do. This will help them make a snap decision as to whether they are in the right place.
  • Your logo: For the sake of brand recognition it’s essential that your logo be displayed at the top of your page. This will make your site instantly recognisable and help you build consistency with your viewers.
  • Your contact info: Not only is your contact info important for those viewers who want to get in touch, it also helps build credibility and trust. If your visitors can see that you are a real person with a real phone number and business address they are more likely to trust you than if you seem faceless and anonymous.
  • Navigation for the rest of the site: Many people will land on your site looking for specific information like your pricing or range of services. By putting links to the relevant pages at the top of your site, you’ll make it easy to find. Because of the short attention span of most Internet users, if they can’t immediately see the information they are looking for, many will just leave and go somewhere else.
  • A call to action: It’s often considered good practise to place a call to action in a prominent location above the fold. This can encourage people to contact you (along with a link to your online contact form), download a piece of content or sign up to your mailing list. A CTA on your blog posts is a good way to capture passing traffic so you can continue to market to those visitors who may have come and left, and hopefully move them down the path to conversion.

If your website doesn’t have all the above easily displayed and located above the fold it’s well worth thinking about making a few changes. Your website is a great tool to grow your business, and by setting up your homepage well you can ensure it works for you to the best of its ability.

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#Jo Macdermott - turning good businesses into great businesses is all in a day’s work for marketing consultant, Jo Macdermott. Jo leads Next Marketing, a multiple award winning business, which she has grown from scratch. Jo is commercial, empathetic and always has her eye on the end game.