4 Characteristics of Top CMOs

POSTED: November 22, 2017 BY: CATEGORY:

What does it take to become an influential CMO on social media? A recent report from Forbes looked at the characteristics and habits of 50 influential CMOs around the world. The CMOs were chosen on the basis of their level of influence over social media both personally and on behalf of their organisations. When deciding who were the most influential, the study also looked at mentions of the CMO in industry websites, blogs and the news.

Why is influence so important?

In modern times, influence has become the most sought after trait for marketers. This is largely due to the power of social media. Those who are considered influential on social media are more likely to have an impact on their customers and the organisation as a whole.

The top 50 CMOs shared a number of important characteristics that set them apart from less influential marketers. By looking at these characteristics, we can all find ways to improve our own influence, grow our brands and boost our personal credibility and reputation in the industry.

Here are four characteristics that the top CMOs share.

  • Time spent on social media: The top CMOs in the report all not only spend time on social media, they are more active than other marketers. The majority of the CMOs reviewed tweet at least once a day while other marketers tweet far less frequently.
  • Choose their industry wisely: In the report, the majority of the CMOs were from the technology industry, showing that the right choice of industry can make a big difference in your ability to build a reputation and credibility as a marketer.
  • Are willing to make changes: According to the report, the majority of the leading CMOs are drivers of change in their organisations. This means they aren’t afraid to rebrand and try something different.
  • Don’t mind switching between organisations and roles: Career change is not something to be afraid of. The top 50 CMOs in the report had all been in their current roles for a period of three years or less.

The most influential CMOs are definitely a diverse bunch, and obviously there are differences between them but it’s interesting to see just what they do have in common. By looking at the common characteristics of the world’s leading CMOs you can get some tips and ideas to help improve your career opportunities and market your brand more effectively.

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#Jo Macdermott - turning good businesses into great businesses is all in a day’s work for marketing consultant, Jo Macdermott. Jo leads Next Marketing, a multiple award winning business, which she has grown from scratch. Jo is commercial, empathetic and always has her eye on the end game.