How to Democratise the Data in your Organisation

POSTED: November 24, 2017 BY: CATEGORY:

In my last post I covered the basics of data democratisation and the many ways organisations can benefit from allowing access to data across employees of all levels and departments. In this next post I thought I would share some great tips and strategies picked up from a recent report by Adobe, aimed at those organisations that want to be more democratic with their data.

Data can be overwhelming to many people, and switching your organisation’s mindset to a more analytics and data based one is not as simple as downloading an analytics platform and giving everyone access. Here are five of Adobe’s strategies that I wanted to share here, as they may be helpful.

  1. Promote the benefits of data and analytics, especially to upper management. If you can get the top-level executives in your organisation on your side, this is more likely to filter down to everyone else. Without their support it’s going to be very difficult to create a more data focused organisational mindset.
  2. Make accountability a focus. By making people accountable to data for their decisions, you can put data at the centre of the process. Encourage team members to perform tests and look for measurable results from campaigns to support their decisions and ideas.
  3. Take a strategic approach. Without a clear strategy in place, people are likely to become somewhat overwhelmed at the volume of data that’s out there. By creating a clear strategy you can help your team narrow down what data is important and build their tests and campaigns to align with your organisation’s priorities as a whole.
  4. Determine what data is relevant and what isn’t. Once you have worked out your strategic goals, you’ll need to look at what data is actually relevant to them and what can safely be ignored. Make sure your analytics platforms focus on the relevant data only so your employees aren’t wading through volumes of useless information to find what they need.
  5. Train users thoroughly. Training is important, especially for team members who might not be familiar or comfortable using data and analytics platforms. A bit of time invested in training your users means fewer errors, faster results and less frustration incurred during the process.

By approaching it in the right way, you can increase your chances of successfully transforming your organisation into a digitally democratic one. This in turn allows you to reap a number of great benefits and get an edge over any of your competitors who might be lagging behind in the digital analytics stakes.

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#Jo Macdermott - turning good businesses into great businesses is all in a day’s work for marketing consultant, Jo Macdermott. Jo leads Next Marketing, a multiple award winning business, which she has grown from scratch. Jo is commercial, empathetic and always has her eye on the end game.