Tips for Writing a Viral Post

POSTED: November 2, 2017 BY: CATEGORY:

When it comes to marketing yourself effectively over social media, it’s all about creating compelling content. Even if you’re not a professional copywriter, it’s more than possible to create excellent content for social media that will get you shares.

Copywriting, like many other things, is very formulaic and there are certain structures that can make the process much easier if you follow them. One such formula was posted on LinkedIn by Josh Fechter recently and I thought I would share it here to give you some tips and pointers.

The below template can be used not just for social media posts but also for blog posts and any other form of online content. By following these guidelines you can improve the persuasiveness, shareability and quality of your written content:

  1. Start with the essence of the problem at hand. Try to use as few words as possible. Josh suggests no more than eight words to get to the crux of the issue.
  2. Once you’ve outlined the main point of the issue, you’ll want to delve into it further. Focus on the negative outcome, so if you’re talking about a problem that your customers typically face, you’ll want to write a few lines about how that affects their life in a negative way. What are the consequences of this issue?
  3. Next introduce the main revelation or moment when it all turns around. If you’re talking about your products or services, this will be the moment you bring what you do into the equation.
  4. Re-state the initial problem in a bit more depth. This is where it’s good to explain the issues behind the problem, along with the causes so you can set up your solution and why it works.
  5. Outline the first step or sacrifice made by the subject of the story. List any further steps after that and show how things escalated as your subject took the steps they needed towards their target outcome.
  6. State the beneficial outcomes for the person involved and show how the problem was solved.
  7. Escalate the benefits and broaden them out to show how they affected the person on a wider level. This gives more credibility to the solution.
  8. Suggest something the reader can do if they are facing a similar problem to the subject of your story.

You can use this template for all sorts of writing, from blog posts to case studies and sales copy. It’s worth taking the time to get it right when it comes to your marketing materials and blog posts – persuasive writing can make a huge difference to the end result.

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#Jo Macdermott - turning good businesses into great businesses is all in a day’s work for marketing consultant, Jo Macdermott. Jo leads Next Marketing, a multiple award winning business, which she has grown from scratch. Jo is commercial, empathetic and always has her eye on the end game.