How to Sell When You’re Not A Salesperson
While marketing and sales are two very different skills, as a marketer there may still be times when you’re called on to sell. If you have a dislike or even a fear of selling you are not alone. Many people hate the idea of the pushy sales person and would go to great lengths to avoid being that person. The good news is, you don’t have to be creepy, pushy or obnoxious to be good at sales. It is possible to become a confident and successful salesperson without having to turn into a cliché – here’s how.
Change how you think about selling
The first thing you will need to do if you’re going to change your attitude towards selling is examine what your idea of a sales person really is. For many of us, there is a stereotype of the pushy car salesperson that always springs to mind when we think about selling.
Nobody wants to be an obnoxious, slimy, pushy salesperson and many people avoid selling because they assume that is what they have to do if they are going to be successful. The good news is that is absolutely not necessary to be successful at sales, in fact not only is it not necessary, it’s something you should steer clear of at all costs.
Good salespeople don’t sell something to a customer that they don’t need. The best salespeople are focused on finding the right solution for someone who needs what they are selling. This makes the role of the sales person about helping rather than pushing and turns a transaction into a win-win situation.
Rather than going into a sales meeting with a rehearsed pitch that you need to deliver, think of it as an opportunity to listen to your potential customer. Try to find out about their business and the issues they face and see if you can come up with a solution that suits you both. Making your sales meetings about the customer rather than you puts the focus where it should be, takes the pressure off you to ‘perform’, and it will make your prospective customer feel valued – which is more likely to result in a sale.
If you are stuck in the mindset of hating the idea of selling, it’s going to be difficult for you to grow your brand. Try to change your attitude towards being a salesperson and you will probably find that it gets easier to see yourself in this role and you’ll even get better results from your sales efforts in the process.