Adwords (pay per click)

You have an existing website – it may or may not be found easily in search engines. 

What you would like though is an instant hit of new customers through an advertising program that gives you immediate and measurable results.  What we recommend is a Google Ad words campaign.

The latest Hitwise survey of websites in Australia indicated that Google had approx. 80% of market search for people searching for products/services on the internet.

We also know that Ad words is one of the most cost effective, instant and measurable marketing/advertising strategies available in the market.

What we do first is analyse your business and get to understand your target audience and what possible keywords new customers may be using when searching for your products and services on line.

Once we know what keywords to target, we then take a comprehensive review of your current website and make a list of what needs to be done to get help us get you the cheapest ‘pay per click’ campaign. 

What we know is google applies a complex set of rules (algorithm) when deciding what order to display ads in the ‘sponsored links’ sections.  Our job is to get you the highest possible position at the lowest possible price.  And to do this well it takes ongoing management and monitoring.

This package includes

• A thorough research report on keywords relevant to your business as well as recommendations on which keywords will deliver you the best ROI
• Recommendations to your website developer (if required) for possible changes to the HTML coding in your site
• Recommendations for the creation of new pages that are google friendly to help you get listed
• Review of the text in your site and how this can be structured to help your google ad words listing
• The creation of the initial ad words campaigns – usually targeting 10 keywords and the development of 100 ad variations
  

We recommend that you Contact Us to discuss your business needs and how we can help.