Next Marketing Blog
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Jo Macdermott updates the blog on a regular basis, to keep up to date with the latest entry, subscribe via email.
Listed below for your convenience is a summary of recent blog activity. Click on any article to read the full entry or go direct to the entire blog.
- Avoiding unnecessary business jargon in your marketing
No matter what product or service you are trying to sell, writing is an important part of your marketing efforts. Whether you are sending out a press release, updating your business’ Facebook status or even drafting a simple email or company letter, you probably want to get your point across in as clear and concise [...] - Monorail Studio Word Art
I am always pleasantly surprised with the quality and variety of goods that are available on Etsy. One Etsy store that has caught my eye is Monorail, a shop dedicated to word art. Big smile! The Monorail store provides a mix of more corporate and more homely styles in a variety of colours, which makes it [...] - False moves and other marketing mistakes exposed
MARKETING MISTAKE NUMBER TWO: STYLE GUIDE, WHAT IS THAT? Not having a style guide for your business makes the ‘design’ process more difficult to oversee and control, whether you work with graphic designers direct or through an agency. A style guide is there to help you manage one of the most challenging aspects of a [...] - Preaching to the converted – why marketing to your existing client base is so effective
Growing a business can be done in two ways – you can attract new customers or clients or you can encourage your existing customers and clients to increase their spend with your company. Both are important but many businesses focus their attention on expanding their reach (attracting new customers) rather than up selling to those [...] - Using LinkedIn as a Marketing tool
In the not-so-distant past, networking usually meant attending a conference or a seminar. It involved getting out there, name tag attached, and physically meeting people. Now you can network effectively online at a time that suits you, and your online profile can be on the job 24 hours a day. The rapid rise of LinkedIn [...] - False moves and other marketing mistakes exposed
INTRODUCTION As an experienced Marketing Consultant, there are some obvious marketing mistakes that business owners make which result in the marketing function being harder to manage than what it needs to be. Many articles have been written on the ‘six things that businesses get wrong’ articles. Whilst I probably read most of them as a [...] - Your competitors are making friends on Facebook, are you?
Creating a Facebook page for your business is not as daunting as it sounds. Social media is a powerful marketing tool and the rewards can be surprising if you do it right. Using social media as a marketing tactic doesn’t always cost a lot of money; however you do need to commit time to it [...]
