Next Marketing – Half Year in Review

To say the least, it has been a big year in the Next Marketing office.

When I actually sat down and reflected (which was a rare spare five minutes), I realised it was a great case study for great marketing. Who would have thought? So I decided to put pen to paper (or type it up on my Mac) so I hope you enjoy!

New Initiatives at Next Marketing in 2011 –

1. Website redesign – whilst the Next Marketing website was only three years old it needed a refresh. Which was, a very easy process. The new design was coded to the existing Content Management System. Quick, easy and inexpensive. Big tick.
2. Blog – I ‘added’ this blog to the Next Marketing website in 2010, but hadn’t done anything to it. Truth. That changed in January 2011 and since that time I have been posting three to four times per week ever since. Whilst I don’t have many RSS subscribers, I don’t blog for that reason. I do it to give me another ‘creative outlet’ but really, the objective is/was, to get a better google ranking. Which has worked! (See Results below)
3. Email newsletter – based on the new website look, the email template was redesigned and the format changed to be a wrap up of the blog. The readers still like it (read rates are high, around 40%) and very few unsubscribe each issue.
4. Copy in website – a truthful moment here. Writing copy for the Next Marketing business feels like extracting teeth. So, I decided to take my own good advice and hire someone to write the Next Marketing website copy. What a breath of fresh air. I still get frustrated though that I can write for my clients so easily, but not for myself…
5. Flying Solo – I have continued to appear regularly on Flying Solo and the hits back to the Next Marketing website have grown (along with the Flying Solo audience numbers).
6. Anthill – I decided to get published in Anthill, which I believe boosted my SEO status.
7. eBooks – I have published two eBooks, which have also helped SEO but to win over some new clients ☺

Phew! There is much more, but before you drift off, that gives you a high level summary.

Even though I am very proud of what was achieved, there are still things that are still outstanding on the ‘to do it list’ – specifically

1. SEO keyword analysis – the ‘formal’ SEO analysis for the Next Marketing business is still, work in progress.
2. Networking – I missed a few functions that I really wanted to get too.
3. Catch-ups – Being the boss of a small team, there are times when some general catch-ups would be nice. I just need to figure out how to fit it into my diary.

The results!

Simple.

1. No. 1 google ranking
2. Several top four google rankings
3. Shortened selling cycle
4. 50% increase in website hits

Which is, in summary, more business for Next Marketing.

How is 2011 treating you?

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