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Digital Marketing / 13/05/2013

Digital Marketing: email marketers beware, you could be spamming your customers

If you are trying to market your business, chances are you are using some form of email marketing. Email marketing is an increasingly popular way for businesses to promote themselves, and it can yield excellent results if done properly. There are strict rules and regulations regarding email marketing, and there are also consequences for breaching [...]

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Digital Marketing / 11/03/2013
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Digital Marketing: How to Stay Up-to-date

To ensure your online marketing efforts are working as effectively as possible, it is a good idea to stay on top of current trends. Here are some tips to help you make sure your online marketing strategy is as up-to-date as possible: Quality content is essential Having original, well-written and creative content is one of [...]

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Digital Marketing / 08/03/2013
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Digital Marketing: Are fake online reviews affecting your business?

One of the unique things about the internet is that it gives anybody with a computer and an internet connection the ability to put forth their point of view. How many of us, when we are considering making a major purchase, or even just a minor one, deciding where to go for dinner, or thinking [...]

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Digital Marketing / 11/02/2013

Digital Marketing: The importance of trust when marketing your e-commerce site

Do you have an e-commerce site? Selling products online is a common way for many businesses to make money, and it has the added advantages of having lower overheads and more flexibility than a traditional retail business. Although building trust with your customers is an important part of marketing any business, when you are asking [...]

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Digital Marketing / 11/01/2013

Digital Marketing: How do they make money?

It is that time of year when many business owners (and perhaps employees too) are thinking, I need a career change, why don’t I can do a tech start up and make money while I sleep.  Sounds very appealing doesnt it! I have always been a bit skeptical about tech start ups and software companies [...]

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