AS WE CLOSE THE BOOK ON 2009, IT IS A GREAT TIME TO GET BACK TO BASICS IN ALL ASPECTS OF YOUR BUSINESS, PARTICULARLY IN MARKETING. BY JO MACDERMOTT. A... View Article
Category: Marketing Consultant
The deadline for this column was approaching and I had writer’s block. I guess I shouldn’t be trying to write something meaningful on a Friday afternoon. After receiving a phone... View Article
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QUESTION: When the budget is too tight to offer a pay rise, how can an SME proprietor motivate staff and heighten productivity?
Daniele Lima Managing Director, Road Scholars Training and Strategic Consultancy With the failure rate of SMEs climbing 38 percent between March 2008 and March 2009, it is very likely to... View Article