Having worked in retail myself and now looking after several ‘retail clients’ in the Next Marketing business, I continue my passion for innovative in store design. So, when I saw this store, I couldn’t help but love it and want to visit it! And no excuses really, given its only a short tram ride [...]
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Put simply, marketing is about putting the right product in the right place, at the right price, at the right time. It’s that simple? Well, not quite. We recently defined the marketing concept and established that a business must find ways to discover unfulfilled customer needs and bring to market products that satisfy those needs. [...]
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If you are looking for a different Direct Mail idea, then this is one for you. Telegramstop is a Melbourne based company that has has a great concept for delivering mail messages – via Telegram! The product is not only completely authentic, it is versatile for both business and personal use. I decided to test [...]
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Direct Marketing, is one of the aspects of Marketing that is often misunderstood. From a practical sense I think the best way to explain what Direct Marketing is, is by provide examples of some of the activities that make up ‘Direct Marketing’. Like to know more? Then keep reading! Direct Mail Direct mail remains, in [...]
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“The Marketing Mix” is probably the most thrown around term in marketing but like many commonly used phrases, there are plenty of people out there who have no idea what it actually means! A Very Brief History To understand the importance of this phrase in the marketing world, it is necessary to have a look [...]
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