marketing plan
Marketing Plan / 02/11/2012

Marketing Plan: Get your Contracts Right

All businesses need a good marketing presence these days. A basic website is a bare minimum for example, and it is generally best to have this professionally designed for maximum impact to give a good first impression of your business to your prospective customers. To avoid disappointment, unnecessary stress and expenses when working with marketing [...]

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marketing blog
Marketing Plan / 22/10/2012
marketing plan

Marketing Plan: Campaign Measurement and ROI

Measuring the success of any marketing campaign can be challenging for many businesses, especially if they weren’t put into market with measurement in mind or records taken to make an accurate measurement assessment possible. Perhaps you achieved your goals but spent more than you expected, or maybe some unforeseen changes in the market meant that [...]

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Marketing Plan / 17/10/2012
marketing plan

Marketing Plan: Ideas for your Next Corporate Event

I am a fan of these handmade Paper Rosettes by Lulu Lucky.  Stylish and cute With the corporate events and Christmas parties season almost upon us, they are a great idea to add some style and a creative theme to your next event. They are mmade on 200gsm linen texture card and the rosettes are [...]

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marketing plan
Marketing Plan / 16/05/2012

Using Polaroid Postcards in your next Marketing Plan

These ‘Polaposts‘ polaroid postcards are a great and low cost direct mail idea. Polaposts turn regular photos into mailable Polaroid prints by fitting them into a white bordered sleeve. A built-in seal keeps your print from slipping out and a writable backside makes for easy message scribbling. Just snip your photos to fit, slip ‘em [...]

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direct marketing
Marketing Plan / 23/04/2012

Include thank you cards as part of your marketing strategy

In an age of email and printed correspondence, it may be easy to assume that handwritten notes have gone out of style. In fact, the opposite is true, which is why I’ve decided to write this a three part series on thank you cards. Although many people’s overriding experience of writing thank you notes might [...]

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