Since leaving my last corporate gig in 2007, the media and marketing world has substantially changed. Back then, I don’t even recall using the word Twitter and whilst websites were important, blogs were still a bit ‘left of centre’. How things have changed in a few short years. One of the challenges of media (and [...]
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Multi channel marketing may be one of ‘those’ marketing terms that you are or aren’t familiar with. Or perhaps you think you know what it is, but aren’t quite sure. Either way, with social media the term and the use of Multi channel marketing is gaining momentum so you are in the right place to [...]
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When I write Marketing Plans for clients in the Next Marketing business, one of the recommendations that I often make is an alignment (or strategic partnership) with a not for profit or charity organisation. I do this though with two things in mind, a good outcome for the selected organisation and some additional brand ‘credits’ [...]
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Are your marketing efforts failing to achieve the results you want, even though you have a well planned and executed strategy and are utilising a number of different marketing platforms and channels? The problem could be less to do with your marketing and more to do with your audience. With so many different marketing channels [...]
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When it comes to successful sales strategy, making initial contact is only the first step. Whether or not your lead becomes a customer largely depends on what you do next. Following up should be an essential part of your marketing strategy and one that you should plan out before you even begin. As a useful [...]
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