Isolating the impact of public relations activities as part of your overall marketing plan can be challenging, particularly if you have integrated your PR strategy into your marketing strategy as a whole. At the beginning of your campaign, set measurable PR goals along with the rest of your marketing strategy. Think about what you want [...]
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One of the important, but perhaps less known aspects of dealing with the media is the ‘news cycle’. Journalists with limited resources and even less time are subject to deadlines to fit their employer’s production processes. Knowing what the journalist or publication wants, when and how to deliver this, makes it much easier to get [...]
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No more watching the 6pm news and for time-poor people, this is another tool to help keep up. Newsmap gives you all the news at a glance. Select your country from the list at the top. Colour indicates topic, size indicates importance. Although I have selected Australia, the news does seem to be US centric. [...]
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Newspapers from all around the world. What a great idea! Type in a location and find local sources of newspapers. File noted for the next ‘Next Marketing’ international press release!
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There are many misconceptions about what exactly ‘Public Relations’ is and how important it is in the marketing mix. Put simply, public relations is about putting together and sustaining a positive public image for a business, organisation or person. With the end result being a profitable, well thought of organisation. There are many methods, tools [...]
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