As a small business, search engine marketing should be high on your priority list. Search engines are a major source of new business for many enterprises and can be a relatively inexpensive small business marketing resource if used effectively. You do not need to be a technological genius to understand the basics of search engine [...]
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In the Next Marketing world, we have been using the free Google Trends tool for retainer clients and in Marketing Plans. Generally we use it to identify seasonal trends in a clients industry and to help us determine the locations where terms are being searched in google. Some businesses have more local searches than others. [...]
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SEO or Search Engine Optimisation is a term that causes confusion to many business owners. If you are one of those people who zones out whenever they hear anything remotely technical, you might have put SEO in the ‘too hard’ basket. However, you can have the most insightful, well written website or blog in the [...]
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Being a marketing (and perhaps business) all rounder, Search Engine Optimisation (SEO) is just one of the bullet points of things that ‘need doing’ from a marketing perspective. It is however, an area which I find difficult to ‘keep up with’. Technology is challenging. Well, I think so anyway Over the past six months, I [...]
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Search Engine Optimisation (SEO) is an area of business where the terms used in the discipline have little meaning in the ‘real world’. To help make some ‘English sense’ of the terms used – I have put together a list of some of the technical terms that an SEO consultant may use to describe the [...]
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