When it comes to marketing, anonymity is the last thing you want. Marketing is all about making your voice heard, and getting the attention of your target market. With more businesses competing for customers than ever before, chances are you will need to be different to stand out – and if you want make a [...]
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The recent Australian Bureau of Statistics census is a good place to learn more about your market. Here are 10 facts and figures that might help you with your B2C marketing approach: The median age of the Australian population is 37 There is an average of 1.9 children per family 61% of Australians classify themselves [...]
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Finding out information is a crucial part of running a business. An essential part of communication involves asking questions. The right questions can provide you with a clear focus and direction, as well as a solution to any problems you encounter. But, if you are not sure which questions to ask, you may not end [...]
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There are a number of sources that can help you gain a better understanding of other businesses in Australia, and help you promote your products and services. The latest release of census figures from the Australian Bureau of Statistics can provide B2B marketing professionals and businesses with a great insight into their target audience. To save [...]
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To be a successful marketer you need creativity, initiative and confidence, but some businesses take it to a whole new level with sneaky marketing tactics that are not only irritating, but are downright patronising. Here is a list of the top ten most annoying marketing ploys that I have encountered over time. Make sure your [...]
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