Social Media has turned the world on its head. It’s almost impossible to believe that just six years ago the word ‘twitter’ wasn’t in our vocabulary and only eight years ago we would have thought a facebook was a book full of faces.

Today, I dare say the majority of the western world refers to at least one of them each day.

While these two social media portals are very commonly understood as being social media tools, there are many of us who still stumble when trying to define what exactly Social Media actually is and how important it is to business.

The Definition
Social media refers to digital social interaction. It allows anyone to view, share, comment on and discuss content.

The term is distinct from industrial media (e.g. newspapers, magazines and television) because it refers to the digital elements of media such as newspapers, television and film.

Put very simply, social media takes social interaction online.

Why it’s Necessary for Success
There are still many companies and individuals out there who are resisting the pull of social media. They are fooling themselves into believing this is something that will go away when really, it has become an important part of the way society functions and is sure to be around for years to come. It’s possible the popular social networking sites themselves will change but there is no doubt others will take their place.

Here is why social networking is such a great tool for our businesses:

·    Publicity: Today, people search for just about everything online. If a business cannot be found online there is no discussion or feedback from consumers, business consumers will question the businesses credibility.

·    Starting dialogue: It’s important to think of social media not just as an opportunity to broadcast your message but as a way for consumers to get involved with, connect with and give feedback to your business. Make it personable to encourage dialogue and you will find it both builds awareness and generates substantial feedback.

·    Finding Opportunity: By searching around on social media, you can find people who are searching for exactly what you have to offer. Not only that, but there is opportunity to collaborate or communicate with other businesses.

·    Famous Faces: Bloggers are no longer just glorified diary writers. Many bloggers have become nothing short of famous and they are more than willing to advertise something if they believe it is worth it. Should you find a blogger you believe would love your product; send it to them. A blog post about your product or service will generate more interest than you may realise. These people have a voice that consumers still see as more genuine than that of industrial media sources.

Find Your Hub
Facebook, LinkedIn, blogs and Twitter are by far the most popular social media tools out there. Consider how each one could work for your business and make them work for you.

Remember it’s not just about setting up a page and walking away.  For these things to become an asset to your company, you must be consistent in your efforts.